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A workshop on Personas

Arrangementet er afholdt
(blev afholdt 9.-10. oktober 2003)

Have you worked with personas before, and would you like to improve the way you construct and communicate Personas, share your experience with other designers, and learn a professional narrator's methods for constructing convincing characters? Then we would like to invite you to a

Two-day workshop on Personas
in Copenhagen

Personas is an increasingly popular method for making user data an active part of the design process. Personas are concise portraits of the most important users of your product, and of the personal goals and values that determine the use of the product. Personas are simultaneously a qualitative market analysis and a means for communicating the detailed needs of real users to the development organisation. They also work as a design tools for illustrating and advocating user needs in the design process.

We have invited one of the leading capacities from the Danish Dogma-film universe for the workshop, Mogens Rukov. Rukov has written the manuscript for several Dogma-films and he will kick off the workshop by teaching us his proven techniques for constructing a convincing character in a narrative. He will also give us critical feedback on the personas that we will develop in a series of team exercises. Thus the workshop will focus on how to construct convincing and captivating portraits of users after the initial collection of user data.

The workshop will include 16 participants at the most and the fee will be 675 Euros. Invitations are posted in Denmark, Sweden and England.

Limited number of vacancies available
The workshop is now open for two more participants. People interested in attending should send an e-mail to: (we will need an invoice address and preferably a description of you experiences with personas). members can register on-line (in danish)!

Workshop: Personas

Preliminary Program
Registration (in danish)
Payment (in danish)
List of participants ( members only)